14 Surprising Ways to Boost Your Creativity

14 Surprising Ways to Boost Your Creativity

Creativity is one of the most mysterious human qualities. Seemingly effortless for a rare few, it can be elusive for the majority. While the most extensive training in the world can’t turn an average Joe into Paul McCartney, these simple techniques can help edge the creative muse closer. 1. Limit your options. Studies show that restricting one’s choices can more…

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Brainstorming: Boon or Bane to Creativity?

Brainstorming: Boon or Bane to Creativity?

I was introduced to “brainstorming” when I worked as a copywriter many years ago. Most ad agencies consider it an essential tactic for creating new campaigns. In the advertising world, brainstorming involves a copywriter and an art director sitting together in a room, where they lob headlines and images at each other in search of the perfect ad. When the…

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3 Evolving Wellness Trends

3 Evolving Wellness Trends

Corporate “wellness” has transformed to “well-being” It’s no secret that having healthy, happy employees leads to greater productivity, creativity and ultimately, improved business results. That’s why employer wellness programs have become increasingly popular in recent years. Employers have realized the importance of investing in their employees’ personal and professional development. In 2017, most large United States companies have a corporate…

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